RF RAFAEL FLORES
MARKETING · DATA · GROWTH

PREPARED FOR THE CONTRACTOR MARKETERS

Strategy is the start.
I build what
comes next.

I'm Rafael Flores, a Marketing Manager who connects campaigns, landing pages and CRM workflows to turn interest into sales opportunities.

Explore my work ↓ Download English CV ↓

Querétaro, Mexico · UTC−6 · English C1 / Spanish native

Rafael Flores, Marketing Manager
RAFAEL FLORESHands-on marketing. Commercial focus.
9+ years

Marketing across industrial B2B, technology and real estate.

30 users

Zoho One ecosystem implemented from the ground up at GS Global.

Full funnel

Acquisition, qualification, follow-up and attribution.

WHY THIS OPPORTUNITY

Execution that connects
the whole journey.

The work that interests me most happens where marketing meets operations.

I bring experience translating complex offers into clear campaigns, building the systems behind lead follow-up, and working directly with Sales and technical teams. That is the perspective I would bring to your agency's client delivery.

Google Ads & Meta AdsWordPress & ElementorCRM & automationSEO & analyticsAI-assisted workflows

SELECTED IMPLEMENTATION EXPERIENCE

Behind the campaigns.
Inside the systems.

Three examples from my work.
My role, the implementation and its purpose.

01GS GLOBAL
2024 — PRESENT

CRM IMPLEMENTATION & ATTRIBUTION

One connected marketing
and sales ecosystem.

I built and implemented Zoho One for 30 users, connecting CRM, forms, marketing automation and reporting. I designed traceability across leads, accounts, opportunities and sales.

Explore the implementation

My contribution
CRM implementation, lead attribution processes and dashboards for Marketing, Sales and Executive Management.

Implementation scope
Zoho CRM, Forms, SalesIQ, Analytics, Campaigns and Marketing Automation, within a broader Zoho One rollout.

Commercial purpose
Make lead ownership, follow-up and marketing contribution visible across teams. This is a non-confidential summary; internal CRM records are not published.

02GS GLOBAL
2024 — PRESENT

WEB, CONTENT & DEMAND GENERATION

Making technical offers
easier to understand.

I lead digital marketing for industrial projects, technical service and equipment. My work connects website content, landing pages, SEO, paid campaigns and nurturing around specific commercial needs.

Explore the implementation

My contribution
Marketing strategy, campaign development, website optimization and coordination with the design team, Sales and Engineering.

Working tools
WordPress, Elementor, Google Ads, LinkedIn Ads, GA4, Search Console and Zoho.

Public reference
The live company website provides context for the business and offers I market. It is collaborative company work, not a claim that I authored every asset independently.

Visit GS Global ↗
03BEST PRACTICES
CONSULTING
2022 — 2024

LIFECYCLE MARKETING & SALES HANDOFF

Giving every lead
a next step.

I automated marketing processes in Microsoft Dynamics 365 Marketing using lead scoring, nurturing and audience segmentation. I also managed lead assignment and ROI reporting.

Explore the implementation

My contribution
Email campaigns, segmentation, scoring and nurture automation, alongside website optimization and lead management.

Commercial purpose
Support a consistent transition from marketing engagement to sales follow-up and use reporting to identify growth opportunities.

Transferable foundation
Pipeline logic, triggers, segmentation and quality checks are the foundation I would bring to a new CRM environment. My implemented platforms are Zoho and Microsoft Dynamics 365.

HOW I WOULD GET STARTED

Learn the business.
Ship. Measure. Improve.

A proposed first-month approach,
adapted to your client priorities.

WEEK 01

Understand & map

Review client goals, account structure, offers and lead handling. Agree on the highest-priority deliverable and success criteria.

WEEKS 02–03

Build & validate

Implement one focused improvement across a campaign, page or workflow. Check the full lead journey before release.

WEEK 04

Measure & document

Review lead quality and conversion data with the team. Document the implementation, lessons and next iteration.

LET'S TALK

Your strategy.
My next challenge.

I'd welcome a conversation about your clients, your delivery priorities and where I can contribute.

Let's schedule an interview ↗
rafaelfgo@gmail.com ↗ Contact me on WhatsApp ↗ Explore my LinkedIn profile ↗ Download English CV ↓

Based in Querétaro, Mexico · UTC−6
Start date and working hours to be agreed.